MG Seigler commenting above on Google’s latest announcement to closely integrate Google+ features into search results. Starting now, search results will be more closely tied to your Google+ profile. The rub is that very little of your Facebook, Twitter or other connections or content will be integrated into these results. To me and a lot of other users, this feels like Google is shoving their Google+ social network down your throat and essentially forcing you to use it or suffer with poor search results. As a marketer, that means you better get on the boat now.
But when they use that natural monopoly to start pushing into other verticals, things get gray. Travel, restaurant reviews, etc, etc. We see more of it each year. But this, at first glance, seems decidedly worse. Google is using Search to propel their social network. They might say it’s “not a social network, it’s a part of Google”, but no one is going to buy that. They were late to the game in social and this is the best catchup strategy ever.MG Siegler
ReclaimPrivacy.org has a handy bookmarklet that shows which potentially insecure and privacy-invading settings are enabled on your Facebook account when you click it.
ReclaimPrivacy’s bookmarklet focuses on just a few key areas where Facebook can share information with the public—having your contacts, connections, and tagged photos exposed to the public, as well as allowing your friends to accidentally expose that information themselves. It also looks at your relationship with Facebook’s personalization, applications, and other aspects to see what Facebook and independent developers can find out about you, then rates your exposure level in simple Good, Caution, or Insecure levels, along with offering links to change those settings.
Just a thought. Ads in social networks have such poor response because they target users when they’re not in the right frame of mind. While tagging photos and making wall posts in facebook they’re in the socializing frame of mind, not in a browsing/shopping mindset.
Today’s smart marketers should be focusing on who saw their ad and how they engaged with it instead of simply the number of people that saw it. I believe this change in attitude represents a huge challenge for social networks. Instead of falling back on the same (old) standard advertising model, how can social networks better capitalize on their huge base of user data and interactions to deliver greater value to their advertisers? That is, if you think social networks can be monetized.