Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

Here is how to view your view your Foursquare check-ins on Google Maps.

1. Visit your foursquare feeds page. Right click and copy the KML link  (no need to download it).
2. Visit Google Maps and paste your copied link into the search box. Hit enter.

You can also add “?count=100″ (or any number that you’d like to see) to the end of the URL (after .KML) to see a specific number of check-ins.  About Foursquare also has some cool tricks on tracking your check-ins with Google Calendar and Google Earth.

via About Foursquare

Here’s a quick tip from PPCBlog. They suggest using 1st-person quotes in the title of your Google Adwords to distinguish your product from other bland ads.

You don’t want to go too over-the-top and keeping it believable and relevant could be something to consider, but I’d be interested to hear how a 1st-person text ad like the samples below perform against similar ads.

Mark Robertson of ReelSEO caught up with YouTube’s Matthew Liu to get some insight on best practices for optimizing your videos. Here’s what he had to say.

Content

• Creative should be engaging and compelling enough for users to comment, rate and ultimately share.
• Shorter videos (2-3 min) perform better than longer (~10 min) videos.
• Learn from your video Insights.  If your viewers are engaged better than other videos, you’re going to be rewarded in search rankings.

Community

• Clear and concise tags, description and title.  Use complete sentences when you can.  Tags should be relevant, don’t try to play off of popular terms if your video isn’t related to that particular subject.
• Keep embeds on, the more links or times your video is embedded on outside pages, the better ranking you’ll get.
• Videos with more ratings, comments and views typically get better rankings.
• Use annotations to link multiple videos together.  Don’t forget to add date and location to your video’s description.

Found a YouTube tip that’s helped you achieve better rankings? Share it in the comments below.

You know that blurb of text, usually at the top of your email message that reads usually like, “If you can’t view this email, click here.” Next time you send out an email blast to your customers, try to change it up and make it a little more enticing. Try something like “Save 25% on your next order, click here to view this email” or “Free shipping on us, click to view this message.”

Doing so helps get your offer in front of people who may have problems viewing your original message.

Inspiration via the Marketing Monster

A nice collection of Google Wave tips, cheats and tutorials.

• Google Wave Cheat Sheet
• Tips & Tricks
• Embedding Google Wave into WordPress and Joomla
• Using Posterous with Google Wave
• List of Google Wave Embeds
• List of Google Wave Robots