Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

@Lifehacker – Google Docs Updates with a Drawing Editor, Real-Time Collaboration, and Speed http://lifehacker.com/5513760/

@Biz – Hello World http://bit.ly/bpHYWH

@adamcahill - The iAd team visited @hillholliday yesterday and briefed us. @vedrashko wrote up a great summary of what we heard: http://bit.ly/bBYx9N

@steph38103 – I reckon I wanna go to @tribecamp

@louisgray -  Twazzup Opens Up Rich Twitter Web Client, Launches Insights http://goo.gl/fb/15nJE

@Alex – The Twitter Development Roadmap – Where Twitter Is Heading http://tnw.to/15xac

@RavenPratt - Really cool fan page poll application created by @nfusion – love seeing ways like this to encourage interaction http://kl.am/axRI

Twitter, Twitter, oh!
Everyone an expert. Link.
All I got are bots.

So you’ve got a Google Wave invite and your chomping at the bit to integrate twitter into your waves?  Well, Danny Sullivan has the answer for you.

Basically, you need to add Tweety-Wave as one of your contacts (tweety-wave@appspot.com) and then add them to a new wave.  The application will verify your login credentials and you’re off an running.  There are a few downfalls as Tweety-Wave and Google Wave are brand new, so the features are on the short side, but that is to be expected.  Try it out and let me know what you think.

For those of you that were lucky enough to get a Google Wave invite, how do you like it?

I’m still a firm believer in developing a relationship and providing value to your user base FIRST, but once that’s accomplished and you’re ready to take your messaging to the next level here is some food for thought from web usability extraordinaire, Jakob Nielsen, on optimizing and beefing up your tweets. My synopsis:

• Readers only scan the first few words of a tweet, make them count.
• Use a URL shortner, but help give the user an idea of what they’re clicking to.  ShortURL.com/SEOStrategy is better than ShortURL.com/x6L9Mn
• Messages on twitter (and facebook, etc) are time sensitive.  Time your messages to reach your audience at the appropriate time they would likely read it and take action.  Once your message is off screen, its essentially dead.  Twitter time is 10x faster than email time.
• Answer “Why should they care?”

Twitter Postings: Iterative Design (Jakob Nielsen’s Alertbox).

Come out to Social Camp Memphis on Saturday, March 7th at the Memphis College of Art.  Social Camp is all about social media, social networking and the community of people behind it.  Learn about Twitter, Facebook, using new media in business and much more.  For more information or to register, check out the official Social Camp Memphis site.

Can’t get enough of Tommy?  Check out the Tommy the Toilet outtakes.

In case you were too busy being inaugurated, here’s what you missed last week;

• Belkin got caught paying people to write fake Amazon reviews of their products.
  
• YouTube is expanding functionality to include links to the iTunes store.  Currently only available in Europe, but could a  monetization ‘buy this video’ option be too far behind?
• Pepsi asked high fructose corn syrup lovers what input they would like to give the new President in order to refresh America. Their new microsite couples user and celebrity content together on a huge wall of carbonated social goodness.
• Google is discontinuing their print ad service, while at the same time giving tips to optimize your campaigns with smaller budgets.
  
• 7% of MySpace users and 3% of Facebook users are dead.  At least those users won’t be sending me an invitation to Mob Wars.
• Smashing Magazine posts their 2009 web design trends.
  
• Twitter is cutting back on the use of their API. Could this mean the beginning of additional features or a premium subscription model?
• Feedburner is making it’s move to better integrate with Google’s architecture, but has encountered some hiccups along the way.