I could be reading way too much into this, but I’m going to be interested in seeing how this evolves.  This could be the beginning of Facebook’s take into live user-streaming video content.  Instead of having all their users leave the site to record their “hauler” videos on YouTube and UStream, Facebook Live could allow them to record and interact with their friends and fans directly on Facebook’s site.  It could go even deeper to take on such services like Hulu and actually stream live TV right to the web.  That would be cool.

Just my 2 cents.  Am I taking this prediction too far?  Let me know in the comments below.

Crazy Prediction: Facebook Live Set to Take On YouTube, Hulu and UStream is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

This got me thinking, what could other businesses do to show their prowess to their customers? If you’re an answering service, maybe you pick up in the middle of the first ring or a real estate agent that gets to work before the keys hit the floor. It doesn’t have to always be about speed, but it does have to be something they care about. (There you have it; my Seth Godin-ism for the week )

It May Not Be Science, But It Is Clever Marketing is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

37Signals founder and author of Rework Jason Fried has created a video about his management style when it comes to communication management. He explains the benefits of using passive communication tools such as web chat and IMing rather than constantly calling or knocking on people’s doors. This could be some good tips if you are a company manager. via Pulse2

Working and Managing Through Interruptions from Jason Fried of 37Signals is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Mark Robertson of ReelSEO caught up with YouTube’s Matthew Liu to get some insight on best practices for optimizing your videos. Here’s what he had to say.

Content

• Creative should be engaging and compelling enough for users to comment, rate and ultimately share.
• Shorter videos (2-3 min) perform better than longer (~10 min) videos.
• Learn from your video Insights.  If your viewers are engaged better than other videos, you’re going to be rewarded in search rankings.

Community

• Clear and concise tags, description and title.  Use complete sentences when you can.  Tags should be relevant, don’t try to play off of popular terms if your video isn’t related to that particular subject.
• Keep embeds on, the more links or times your video is embedded on outside pages, the better ranking you’ll get.
• Videos with more ratings, comments and views typically get better rankings.
• Use annotations to link multiple videos together.  Don’t forget to add date and location to your video’s description.

Found a YouTube tip that’s helped you achieve better rankings? Share it in the comments below.

Get More Video Views With These Optimization Tips From YouTube is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!