Sync Yahoo Search Marketing and Microsoft adCenter with Google Analytics
You may have heard that Google Analytics opened their app store a couple weeks ago. No, you didn’t? Well, go there now and I’ll wait.
Campaignsync is one of the early entrants into the store and taking on a common frustration for new search advertisers. Put simply, it enables search engine marketers to quickly import their Yahoo! Search Marketing and Microsoft adCenter campaigns (PPC) and track their performance together through Google Analytics. Yes, there are alternatives and other ways to achieve the same thing, but the beauty of this app is its simplicity. Just import your campaign in the form of a CSV file and Campaignsync will take the liberty to tag everything for you. Post the file back to your pay-per-click account and you’re done. Campaignsync is free. See the video below for their 4-step process.
