Learn from your video Insights. If your viewers are engaged better than other videos, you’re going to be rewarded in search rankings.
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Clear and concise tags, description and title. Use complete sentences when you can. Tags should be relevant, don’t try to play off of popular terms if your video isn’t related to that particular subject.
Keep embeds on, the more links or times your video is embedded on outside pages, the better ranking you’ll get.
Videos with more ratings, comments and views typically get better rankings.
Use annotations to link multiple videos together. Don’t forget to add date and location to your video’s description.
Found a YouTube tip that’s helped you achieve better rankings? Share it in the comments below.
Video is an amazing medium that’s being integrated into every part of our digital lives. It’s power is enormous. The one main downfall with video though is that its hard to optimize it’s content so that search engines index it correctly. Have no fear, here are a few tips that I’ve found that can help you better optimize your video for the web.
1. Ensure that you have a detailed description, tag and category associated with your content.
2. Create a video sitemap. Google allows you to easily create a video sitemap in order to syndicate your video data and make it accessible in their search index. Sign in to your Google Webmaster account, upload a few files to your site and add the appropriate metadata such as description, title and duration to the video index.
If you’re willing to pay to have your videos shown for certain search queries in YouTube, then you may want to try Google sponsored videos. It works very similar to adwords (actually you can tie it to your adwords account) in that you bid on certain keywords to promote your videos or products within search results on YouTube.
Originally posted October 28, 2008 While the internet is great for commerce, there are still elements of the brick-and-mortar world that customers crave. Engagement, customer service and human interaction are hard to replicate through a website. Video is a great way to add more of a human side to your online presence. Here are 3 [...]
