MG Seigler commenting above on Google’s latest announcement to closely integrate Google+ features into search results. Starting now, search results will be more closely tied to your Google+ profile. The rub is that very little of your Facebook, Twitter or other connections or content will be integrated into these results. To me and a lot of other users, this feels like Google is shoving their Google+ social network down your throat and essentially forcing you to use it or suffer with poor search results. As a marketer, that means you better get on the boat now.
But when they use that natural monopoly to start pushing into other verticals, things get gray. Travel, restaurant reviews, etc, etc. We see more of it each year. But this, at first glance, seems decidedly worse. Google is using Search to propel their social network. They might say it’s “not a social network, it’s a part of Google”, but no one is going to buy that. They were late to the game in social and this is the best catchup strategy ever.MG Siegler
To discover the real reasons behind the company’s decline, just take this simple test. Walk into one of the company’s retail locations or shop online. And try, really try, not to lose your temper.Larry Downes
The quote above is from a piece by Larry Downes about the downfall of Best Buy which was also covered by John Gruber of Daring Fireball. Gruber covers Apple related news and gives great insight on the industry. I’m a fan of both Apple and Gruber, but let me ask you this. Have you been to an Apple retail store lately? Recently the experience is not much better than Best Buy in my opinion.
The last few times I’ve tried to go to an Apple retail store, I’ve been met with a barage of customers waiting around for an employee to basically
hold their hand reset their iPhone. You’re herded into a queue as soon as you enter and store employees no longer have time to get to know you or ask you about your needs. In my opinion, it’s difficult to experiment and test products anymore because all the popular products and accessories are packed into one main corner and the folks waiting around are usually fiddling on a device just to pass the time. I used to spend hours in their stores, but now I get easily frustrated and walk out. Maybe I’m just getting old and cranky. Pay attention next time you go to an Apple store and tell me if I’m way off base.
But when you still find yourself lacking answers, then apparently the FREE stuff doesn’t work. You can’t come to a professional and ask them to work for free. In essence, that is what you’re doing when you ask to pick someone’s brain.Adrienne Graham
It’s flattering to be asked for your advice, but such a let down to know that the other party is just there to suck you of all your hard earned knowledge. If they’re serious about the project, they’ll find something of value to pay you with. Good read in Forbes.
...I heard myself tell the marketers in Singapore, will crave nothing more than freedom, if only for a short while, from all the blinking machines, streaming videos and scrolling headlines that leave them feeling empty and too full all at once.Pico Iyer
As marketers, we’re always trying to fit one more brand message in or send one more tweet. Wouldn’t it be great if you did the opposite in 2012? What if you really valued your customers outside of their wallet and down to their soul?
If you make just one resolution in 2012 it should be to take some time to slow down, think and pay attention to the moment. Refreshing article by Pico Iyer on “The Joy of Quiet”.
It’s part of the American way to get a lot of self-worth from your job. Meanwhile, one of the reasons there aren’t enough of those jobs out there is that America no longer makes enough stuff. Young people feel that void, intrinsically. Making stuff is what got us smiles from our parents and top billing in refrigerator art galleries. And since we are, as a generation, more addicted to positive reinforcement than any before us, and because we have learned firsthand the futility of finding that affirmation through our employers, we have returned to our stuff-making ways, via pursuits easily mocked: the modern-day pickling, the obsessive Etsying, the flower-arranging classes, the knitting resurgence, the Kickstarter funds for art projects of no potential commercial value. The millions upon millions who upload footage of themselves singing or dancing or talking about the news to YouTube. Of course, funny videos and adorable hand-sewn ikat pillows aren’t the only kind of stuff that people are making as a way of coping with harsh economic realities—meth, for instance, comes to mind. But putting aside those darker enterprises, this is a golden age for creativity and knowledge for their own sakes. Our pastimes have become our expressions of mastery, a substitute for the all-consuming career.Noreen Malone
Great article in New York Magazine about the Millennial generation and their rather self-absorbed, pampered and resilient ways. It’s worth your time to read the complete piece.
The daily deals website, which is expected to fetch a $20 billion valuation upon its stock-market debut, canceled its investor roadshow and is reevaluating plans for an initial public offering in the face of stock-market volatility, said a person familiar with the matterShayndi Rice - Wall Street Journal