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Coca-Cola embraces liquid content

Late last year I predicted that content would be the new social and that smart companies would begin focusing on compelling content that is non-salesy,original and valuable. Watch the video to see how Coca-Cola is embracing this shift and moving from creative excellence to content excellence.

Part two.

On a side note, Confab, The Content Strategy Conference, has opened registration for their 2012 conference.

Video

We think too much, feel too little

Charlie Chaplin in The Great Dictator

Video

On finding light in darkness, knowing chances and the ownership of life

your life is your life

don’t let it be clubbed into dank submission.

be on the watch.

there are ways out.

there is a light somewhere.

it may not be much light but

it beats the darkness.

be on the watch.

the gods will offer you chances.

know them.

take them.

you can’t beat death but

you can beat death in life, sometimes.

and the more often you learn to do it,

the more light there will be.

your life is your life.

know it while you have it.

you are marvelous

the gods wait to delight

in you.

Via Brain Pickings



Video

Blogger takes on Tumblr

I don’t use blogger, but these new templates seem pretty slick. If you’re looking for a good looking site without all the hassle, I’d strongly consider these. Read more

Video

The future of coupons is filled with flying cars, golden unicorns and instant rebates

Alright recession-istas, Groupon groupies or whatever else you money saving hounds want to call yourself. There’s a new service on the block and its taking couponing to a whole ‘nother level. It goes by the name of Offermatic and it automatically ads the savings to your bank account when you make a qualifying purchase. No more clipping or deal-a-daying.

So here’s what you need to do to get in on some of this sweet action. Go to Offermatic and register your credit or debit card. Offermatic will automagically scan your purchase history and present you with offers and coupons based on your purchasing history*. As an example, I spent a certain amount on Entertainment over the past month. Offermatic went in, saw that and hooked me up with an offer for $12 worth of movie tickets from Fandango for $6. If I want the deal, I simply press “activate” and add it to my card. Once I make that purchase in the future, Offermatic will see that transaction on my card and rebate me back the $6. Offers are good for 30 or 60 days usually.

You also get points for completing reviews, referring your friends, etc which can add up to gift cards and freebies. If you sign up through one of the link on this page, I get one step close to a $25 Amazon gift certificate.

Go check it out.

*It only takes an email address, password and zip code to get an Offermatic account. Your bank login and credentials never reach Offermatic. Just go try it and you’ll see what I mean or check out their FAQ.

Video

Ok, so I cried watching this

Everyone has a role, everyone has a job, everyone makes an impact…even animals