Comments on: Take Advantage of Your Competitors Super Bowl Success By Bidding On Their Keywords

By: Bob Hazlett

Bob Hazlett — Sat, 31 Jan 2009 20:48:09 +0000

I understand where you're coming from in terms of branded terms. This strategy isn't something you should employ all the time. My point being (1) that if the terms are unclear and undefined like “follow your heart” tagline, then its OK to bid on those terms to capture that traffic and (2) this strategy must coincide with your search goals as well. If your goal is revenue then you're right, this probably isnt the best way to do it.

I'd much rather create an amazing commercial and try to defend it instead of riding someone's coattails.

By: Bob Hazlett

Bob Hazlett — Sat, 31 Jan 2009 14:48:09 +0000

I'd much rather create an amazing commercial and try to defend it instead of riding someone's coattails.

By: Bob Hazlett

Bob Hazlett — Sat, 31 Jan 2009 13:48:09 +0000

I'd much rather create an amazing commercial and try to defend it instead of riding someone's coattails.

By: Tad Miller

Tad Miller — Fri, 30 Jan 2009 23:49:10 +0000

You know Bob. I'm not real big on the whole “Conquesting” competitor terms. There is little to no return on investment, so all your really doing is paying to ensure the competitors message doesn't convert and at the same time having almost zero chance to turn that searcher into a conversion for yourself. Paying for you both to lose.

By: BuckDaddy

BuckDaddy — Wed, 28 Jan 2009 15:25:04 +0000

Great idea too bad some one won't be doing anything with Tacky Christmas Sweaters. also it says I am logged in over ther on the right but when I try to comment it asks me to connect thru facebook

By: Daniel J. Pritchett

Daniel J. Pritchett — Wed, 28 Jan 2009 14:24:24 +0000

Great post, Bob. I'm not sure I'd be completely comfortable drafting on someone else's campaign like that but this is certainly memorable advice for the Career Builders of the world.